Trade Marketing Specialist

About the jobOverview:The Senior Trade Activation Program Associate is a dynamic and results-oriented role responsible for driving transaction growth and brand presence within the micro-SME segment. The role is expected to lead the revamp of existing satellite retail stores, identify new trade program opportunities, and execute on-ground initiatives to increase transactions across various verticals, specifically targeting high-footfall retail centers that serve the financially underserved mass market.What you will do:Lead the revamp & optimization of existing & new Maya Center retail stores to enhance their operational effectiveness and brand visibility. Spearhead the planning, implementation, and management of trade activation programs tailored for the mSME segment.Identify and develop new opportunities for retailer trade programs that drive merchant acquisition and transaction volume.Analyze Performance and Manage Budget: Use data to track results, identify improvements, and support future planning while ensuring budget control.Drive the achievement of visibility program targets through efficient & timely execution of merchandising initiatives for the mSME segments.Oversee the Roll out of mSME merchandising activities (Maya Center, POS Cashout, Cebuana Lhuillier & other upcoming use cases within timelines).Work closely with teams like Procurement, Finance, and Accounting to ensure seamless trade operations. Ensure that each vendor is able to deliver the services on-time & correct merchandising and training across target store locations are properly executed. What we are looking for:Degree in Business Administration, Marketing, Management, or related fieldsProven experience in trade marketing, on-ground activation, or business development, with a focus on the mSME or retail sectorExperience working with the lower-income consumer segment is a strong plus