Traffic & Communication Executive - Marketing, Shopee

Job DescriptionProgram Communication:Plan and execute program comms for key content initiatives (e.g., Shopee Debut, Category Push…) to drive awareness and participation.Collaborate with related stakeholders to ensure consistent branding and messaging across surfaces.Traffic Growth & VisibilityManage and optimize Live&Video entry points to maximize user reach.Allocate & oversee in-app and out-app traffic levers (social media, onsite visibility, in-content visibility), evaluate their impact, and propose optimization plans.Performance Tracking & InsightTrack traffic performance metrics (A1, Eff A1, CTR…) and generate insights for improvementPartner with Product and BI to propose new feature enhancements & conduct A/B testing on entry point design to maximize Live&Video traffic.RequirementsBachelor degree in Marketing, Business Management or relevant industriesPassionate about E-commerce, Content business (Livestream & Video) & program communications.Strong data analysis and project management skills Good communications in both English and VietnameseMotivated to deliver high quality of work with can-do attitude Experience working with cross-functional stakeholdersBackground experience in E-commerce / Content-related or Communication Planning is highly referred