VP Growth and Performance Marketing

Title: VP of Growth & Performance MarketingIndustry: ConsumerLocation: Florida (Hybrid)Salary: Up to $180,000 + BenefitsVP of Growth & Performance Marketing - Overview:Forsyth Barnes are working with a rapidly scaling, DTC beauty and skincare company seeking a VP of Growth & Performance Marketing to lead customer acquisition, paid media, and full-funnel optimization. This is a high-impact leadership role for someone who thrives in fast-paced, entrepreneurial environments and has a proven track record scaling paid social into the seven-figure monthly spend range.You will own performance marketing across all major digital channels, managing large-scale Meta budgets and overseeing the full e-commerce funnel, from first impression to conversion. You’ll shape and execute the company’s digital growth strategy, lead a small but high-performing team, and drive aggressive but sustainable revenue growth.VP of Growth & Performance Marketing - Responsibilities:Scaling paid media spend (Meta/Google/TikTok) while maintaining strong CAC and ROASFull-funnel ownership: A/B testing, landing page optimization, CRO, and conversion improvementsCreative strategy and rapid testing cycles for ads, messaging, and offersLeadership of internal marketers and external agencies across paid media, SEO, CRO, analytics, and lifecycleImplementation of advanced analytics: attribution, LTV modeling, cohort analysis, MER trackingIdentifying and executing new growth opportunities across channels, partnerships, and funnelsVP of Growth & Performance Marketing – Requirements: 8+ years in digital and performance marketingDirect experience managing $700K–$1M+ per month in Meta spend for a single DTC brandStrong background in DTC e-commerce selling physical products under ~$300 price pointsHighly analytical, data-driven, and comfortable owning growth KPIs end to endCreative and CRO-savvy with a deep understanding of direct-response performanceExperienced leader who can guide teams, manage vendors, and collaborate cross-functionallyThrives in founder-led, fast-moving environments with a high bias for action