Retention Marketing Manager

Ready to join a fun accessories brand with consistent growth and innovation? New York-based company, Velvet Caviar is looking for a rockstar Email and SMS Marketing Manager who will be responsible for planning and sending all email and SMS campaigns to our website visitors. You’ll play a vital role in converting customers, launching new products, driving reviews, increasing lifetime value, and much more. This is a great opportunity to become a key player in the continued growth of a popular e-commerce brand.The ideal candidate loves marketing, thinks creatively, and strives for greatness. As a remote employee, you’ll still work closely with the New York-based managers responsible for content creation and campaign deployment. However, if you’re local to New York, we’d invite you to join us in the office!About Us:Velvet Caviar is a leading tech accessories brand with over 1+ million social media followers; established in New York in 2014. We’re mostly known for pioneering the tech accessories market with our fashionable prints and technological innovations. Velvet Caviar products can be found in national retailers and on thousands of celebrities and influencers worldwide. Join our mission to become the #1 fashion tech accessory brand!Learn more on our Instagram at @velvetcaviar and our website, velvetcaviar.com.What you’ll do:KPIs for this position are revenue, subscribers, engagement, and efficiency growthIn partnership with the Marketing Manager, plan a monthly campaign calendar for email & SMSResponsible for building and scheduling 2-3 email & SMS campaigns each weekContinuously testing (split tests, win outs, etc) + reporting for new campaign conceptsContinuously optimize existing email & SMS automated flows with new tests each monthOversee Klaviyo and Attentive accounts, monitoring performance, new features, and costsCollaborate with designers to concept and test new creatives for emails + flow designsIn-depth leadership performance reporting each month with results + recommendationsConduct industry and competitive market research on new strategies and tacticsMaintaining list quality through detailed checks and list scrubbingRequirements:Bachelor's Degree in Marketing or a relevant major5+ years of experience in e-commerce email marketing with 7-8 figure attributed revenue growthExpert in Klaviyo, Attentive, and Shopify platforms with the ability to leverage their full potentialProficient in strategizing and executing email marketing campaigns, including flows and customer journeysStrong understanding of UX design and email design directive skills for today’s consumerStrong website conversion rate optimization skills and direct-to-consumer psychologyStrong analytical skills with the ability to interpret data and make informed decisionsExcellent communication and leadership skills to effectively manage and collaborate with remote teamsAbility to work remotely on a full-time basis, managing your time effectively to meet deadlines and objectivesBonus: Experience managing loyalty and referral programsPerks:Be a key player in a quickly growing brand!Competitive SalaryAnnual Performance BonusesFully remote jobPTO Days + Specified Holidays OffStrong career growth opportunityVelvet Caviar is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.