Associate Media Director, Digital Platforms

Associate Media Director Hungry, curious, growing, and never satisfied.That’s Fitzco, a fully integrated agency with combined capabilities across advertising, strategic planning, media, digital, social, creative technology, performance marketing, and design. It’s easy to say that we offer an integrated team. It’s another thing to watch that integration in action. At Fitzco, you’ll notice right away an intimacy in how our media, strategy and creative work together in concert. We’re passionate about helping clients sell more things to more people.Position SummaryIn this role, you’ll flex your media skills towards clients’ unique business needs and the culture their consumers live within. You bring expertise across all media channels, the ability to identify opportunities and the confidence to work with clients toward innovative solutions. You are excited about the changing media landscape and are well-versed in the technical and operational requirements to drive performance. You build insightful media plans, anchored in insights, cultural nuance, and meaningful measurement.Your ResponsibilitiesLive and breathe paid mediaBe the main media point of contact for clients: clearly and simply articulate strategy and establish trustPresent recommendations to clients and internal teams with the ability to change the narrative to connect to each audience and enable decision making (an internal account person vs. day-to-day client vs. client CMO)Collaborate in managing client objectives, target audiences, and desired outcomes, and clearly communicate these to the cross-functional teamInform and utilize comms strategy inputs (competitive, consumer, category, etc.) to define role of platformsBe an ambassador to and work seamlessly with other disciplines – specifically account, strategy, and creativeSpearhead smart campaignsLead your team in developing media plans across all channels, aligning with business and comms objectives, determining platform priorities, creative strategy, and measurement framework (primary focus is digital, but this will include RFP-ing direct partners and coordinating with the linear team as well)Inspire quarterly testing roadmaps, be responsible for thought leadership, and evaluate alphas/betas/new partnersLeverage deep knowledge of tech and industry capabilities to help evaluate and evolve data/tech partners and lead clients through a changing digital landscapeConnect strategy to other non-paid channels (CRM, email, organic social, etc.) to encourage more insightful and intentional campaign planning and executionBring the work into the world Accountable for your team’s campaign activation through various platforms (CM, SA360, Facebook/Instagram, Google Ads, Snap, LinkedIn, Twitter, Pinterest) and maximize media performance through ongoing optimizationsEvaluate media proposals, provide a strong POV, and hold direct partners accountable to performanceMerchandise wins and harvest opportunities that resultHelp others do this tooManage a team of digital activation specialists; invest in their development and growth at the agencyResponsible for team’s ongoing quality assurance process to ensure all aspects of a campaign’s creative, settings, budget parameters, brand safety needs etc. are metContribute to the vision for the department and instill throughout the teamYour Background 6-8 years of digital media experience, 4 years of campaign management experience in Paid Social, Paid Search, and/or Programmatic. Retail media exp and influencer program management experience is a plus.2+ years of management experienceCPG and/or Healthcare experience preferredWell-versed in tools including but not limited to partner UI’s (Google, DoubleClick, Adobe, Adelphic, TTD, Facebook/Instagram, YouTube, Twitter, Pinterest, LinkedIn)Working knowledge of research tools like ComScore, Helixa, Nielsen, MRI/Simmons, etc.Knowledge of asset trafficking to ensure accuracy and create reasonable timelines and expectations for deliverablesBasic understanding of site tagging and analytics platforms such as Google Analytics, Adobe AnalyticsExpert in analyzing campaign data to consult on optimizations and adjustments within the campaign flights and translating learnings for upcoming campaignsExperience working across various internal teams (Planning, Account, Creative, Production) to both understand the overall plan/moving pieces and push the work where neededAbility to write clear and concise presentations in a straight-forward and enlightening wayPresent effectively and as a credible storyteller in client meetings for new businessExperience managing and coaching junior specialists, creating opportunities for them to grow, while holding work accountable to standards and deadlinesWhat You Need To SucceedGrit: ask the tough questions, always know the “why”Agility: we’re more nimble than ever, and we’re looking for another pace setterStraight talk: we already have enough jargonAccountability: find the delicate balance of agility, quality of work, and impact to businessThe statements contained in this job description reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required and the scope of responsibility. It should not be considered an all-inclusive listing of work requirements.Fitzco is an Equal Opportunity Employer EEO/AA and is committed to pursuing and hiring a diverse workforce.LIFTING REQUIREMENTS FOR ROLE - Sedentary (Defined Below)SEDENTARY (Lifts to 10 pounds maximum; occasionally lifts and/or carries small items - files, manuals, binders).LIGHT (Lifts up to 20 pounds maximum; frequently lifts and/or carries objects weighing up to 10 pounds.)MEDIUM (Lifts up to 50 pounds maximum; frequently lifts and/or carries objects weighing up to 25 pounds.)HEAVY (Lifts up to 100 pounds maximum; frequently lifts and/or carries objects weighing up to 50 pounds.)VERY HEAVY (Lifts objects in excess of 100 pounds; frequently lifts and/or carries objects weighing 50 pounds or more.)PHYSICAL DEMANDSBENDING (not required)KEYING (constant)HEARING (constant)REACHING (occasional)SEEING (constant)SPEAKING (constant)STANDING (not required)WALKING (occasional)Not Required: May be a routine part of the job, but the essential functions can be performed without this activity.Occasional: Activity is needed to perform the essential functions of the job at random intervals.Frequent: Activity is a usual and customary part of the essential functions of the job.Constant: Activity is continually occurring and required to perform the essential functions of the job.