B2B Marketing Specialist

About The RoleDrake Business Services Asia is a leading provider of Office Support Services in the Philippines, enabling our clients to focus on what they do best. We are hiring a B2B Marketing Specialist for our North America–based client. This role is ideal for professionals with BPO experience supporting international marketing or sales teams, who are ready to step into a strategic and hands-on marketing operations role.Why You’ll Love Working With UsWork with global B2B marketing teams and enterprise-level clients.Grow your career with structured development and continuous learning opportunities.International exposure – collaborate directly with North American marketing teams.Performance-based recognition and rewards program.Work-life balance with a stable evening shift (no rotating schedule).What You’ll DoYou’ll play a key role in ensuring smooth campaign execution, accurate data management, and actionable reporting for digital marketing initiatives. Key Responsibilities:Build and manage targeted audience lists for B2B digital and email campaigns.Support the setup, QA, and deployment of multi-channel marketing campaigns (email, LinkedIn, search, display).Maintain and update marketing assets – including creatives, ad copy, keywords, and landing pages.Monitor campaign dashboards and analytics tools to:Track KPIs and performance against benchmarks.Run and analyze A/B tests to optimize conversions.Provide insights and recommendations for campaign improvement.Prepare detailed performance reports and dashboards for marketing and sales alignment.Coordinate marketing calendars, events, and campaign timelines to ensure deadlines are met.Work closely with the North America marketing team during overlapping hours for campaign alignment, reporting, and troubleshooting. Who You AreYou’re an organized, detail-oriented marketing operations professional with BPO experience supporting Western clients — someone who enjoys the balance of analytics, technology, and teamwork. Required Skills & Experience:5–7 years of hands-on experience in digital marketing campaign management within a BPO, marketing operations, or enterprise marketing support environment.Experience working with B2B marketing tools such as LinkedIn Campaign Manager, Google Ads, Eloqua, or similar.Strong understanding of email marketing, audience segmentation, and performance reporting.Excellent organizational skills and meticulous attention to detail.Proven ability to communicate effectively with North American teams and manage deliverables independently.Advanced Excel/Google Sheets and dashboard reporting skills are a plus.Bachelor’s degree in Marketing, Communications, or related field. Join Us!Be part of a growing marketing support team that partners with global clients to deliver data-driven, high-impact campaigns. If you’re ready to build a long-term career in B2B marketing operations, we’d love to hear from you! Apply now and take your marketing support career to the next level with Drake Business Services Asia.