Business Analyst – Digital Marketing

About the Role:We are looking for a highly analytical and detail-oriented Business Analyst to join ourDigital Marketing team. The role will be responsible for analyzing campaign performance,identifying trends, generating insights, and enabling data-driven decision-making toimprove ROI across channels such as Google ads, Affiliates, DSP’s, Tiktok, Programmatic,Meta & more channels.Required Skills Strong analytical skills with ability to translate complex data into actionable insights. Proficiency in Excel/Google Sheets, SQL, and data visualization tools(Tableau, Power BI, Looker, or Google Data Studio). Understanding of digital marketing channels: Google Ads, Meta Ads,Programmatic, Affiliate, Tiktok, Video Ads. Experience with marketing analytics platforms: Google Analytics, GA4, AppsFlyer,or similar preferable. Familiarity with A/B testing, attribution modelling, and user funnel analysis. Excellent communication and presentation skills to convey insights to technical andnon-technical stakeholders.Qualification BE/B.Tech or Master degree in Marketing, Business Analytics, Statistics, Economic.Skills: google ads,digital marketing,analytics,business analyst,meta ads,a/b testing