Business Analyst

About The RoleWe, at Kuku TV, are looking for a Business Analyst for a high-impact, cross-functional role that blends content development, marketing, analytics, strategy, and execution. The role focuses on driving user acquisition, engagement, and retention through data-driven and creative business initiatives, primarily in digital marketing. You’d also have the opportunity to collaborate with various other teams - data, tech, and creative - to conceptualize and execute growth plans.Required Skills & QualificationsDegree from a top-tier institution (IIT/NIT/BITS/SRCC/LSR or equivalent)Strong ownership mindset and bias for actionStructured, data-driven approach to problem solvingExcellent interpersonal and collaboration skillsSincerity, trustworthiness, and reliability in work and relationshipsPassion for technology, storytelling, and consumer businessesHigh energy, hunger, and ability to hustleGood To HaveExperience in startups or high paced environmentsExposure to consumer, media, or entertainment industriesHands-on experience in digital/ growth/ performance marketing, including campaign setup, tracking, optimization, and reporting in Google Ads, Meta Ads, and YouTube AdsStrong analytical skills - ability to extract insights, measure ROI, and build dashboardsFamiliarity with A/B testing, conversion rate optimization (CRO), funnel analysis, and marketing analyticKnowledge of data tools such as Excel, SQL, Python, or Power BI for analysis, reporting, and automationUnderstanding of regional and multi-language business strategies, including localization, market segmentation, and audience insightsWhy Join UsBe part of India’s leading micro-drama company shaping the future of storytelling and short-form video entertainment, using cutting-edge technology including AIWork in a lean, high-responsibility environment with rapid learning and career growthBuild in one of the world’s fastest-growing industries - content, media, and entertainmentJoin a company proudly made in India, creating for the worldAbout KukuFounded in 2018, Kuku is India’s leading storytelling platform, pioneering micro-dramas and short-form entertainment through Kuku TV, alongside a rich library of audio stories and short courses. With platforms like Kuku TV, Kuku FM, and Guru, we aim to be India’s largest cultural exporter - telling stories that the world consumes.Our ValuesCourage under pressureOwn it, do itSmall team, big impactNo substitute for hard work🌐 Website: www.kukufm.com📱 Android App: Google Play📱 iOS App: App Store🔗 LinkedIn: KUKUSkills: data driven,collaboration,marketing,strategy,operations