Content Manager

Who We AreJoin the Alside team at Associated Materials, LLC, and be AMazing with us!At Alside, we combine our rich history in exterior building products with an unwavering commitment to continuous improvement and the customer experience. We are uniquely positioned to expand our product offerings, strengthen our supplier network, and deliver even greater value to the market.As a leading distributor of windows, vinyl siding, and cladding products and the primary distributor of Associated Materials Innovations, you'll have the opportunity to contribute ideas in a welcoming and supportive work environment driven by safety and our core values. Join the Alside team where you can be AMazing as we shape our future together.We are seeking a strategic, hands-on Content Manager to lead our content initiatives across all marketing channels.This role will enhance our brand presence, optimize website user experience (UX), design and align content to the customer journey, and ensure materials drive measurable revenue growth.Key ResponsibilitiesContent Strategy & Development:Develop and manage a full content matrix tied to the customer journey and sales funnel.Create a variety of content formats: blog posts, emails, social media, case studies, product guides, sales tools, event materials, and digital campaigns.Design and edit marketing assets (graphics, visuals, layouts, video) to support campaigns, sales enablement, and brand storytelling.Write compelling, on-brand copy for both digital and print channels.Develop content that feeds into automated journeys and campaigns via Salesforce Marketing Cloud or similar platforms.Maintain and prioritize a marketing content calendar across all channels, including social media.Work with vendor partners and internal teams to create original content used in campaigns and overall awareness/retention efforts. Ensure content consistency, brand voice alignment, and clear support of lead generation and revenue goals.Website UX OptimizationCollaborate with web teams to improve navigation, page layouts, and overall user experience.Conduct regular UX audits to identify optimization opportunities based on analytics and user feedback.Optimate website and campaign landing pages for SEO.Manage Google Reviews & Business Profiles. Agency And Vendor ManagementManage external agency partners and freelancers (writers, designers, web support, printers).Ensure quality, adherence to brand standards, timelines, and budgets.Analytics And OptimizationTrack content performance across channels using tools like Google Analytics, Salesforce, and marketing automation reporting.Analyze engagement and lead generation metrics to refine content strategies and optimize for ROI.QualificationsBachelor's degree in Marketing, Communications, Graphic Design, Journalism, or related field.4--7 years of content marketing experience.3+ years of graphic design experience. Proven ability to build and manage a full content matrix and align content to customer journeys.Strong copywriting and editing skills with the ability to adapt tone and messaging across audiences.Graphic design skills (Adobe Creative Suite, Canva, or similar tools).Familiarity with UX best practices for digital content and website design collaboration.Strong project management skills and ability to lead cross-functional initiatives.Experience managing external vendors and creative agencies.Working knowledge of SEO, Google Analytics, and CRM systems (preferably Salesforce).Preferred QualificationsBackground in building products, construction, manufacturing, or distribution industries.Hands-on experience with Salesforce Marketing Cloud (or a comparable marketing automation platform).Understanding of CRM-to-marketing automation platform integrations.Basic HTML/CSS skills for content publishing support.About UsWhen you join Alside, you are part of a leading exterior building products distribution business serving residential and commercial remodeling and new construction markets. We strive to provide high-quality windows, siding, metals, and other essential building products to contractors, remodelers, builders, and architects. Headquartered in Atlanta, Georgia, Alside operates more than 100 supply centers across the U.S. and is owned by Associated Materials, LLC.Associated Materials, LLC, provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, ancestry, age, disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance. We also make reasonable accommodations for disabled employees and applicants, as required by law.Additional InformationThe actual wage offered to the successful candidate will be based on multiple factors, including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal pay parity. Compensation decisions are dependent upon the facts and circumstances of each position and candidate. Click to learn more about benefits.The actual wage offered to the successful candidate will be based on multiple factors, including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal pay parity. Compensation decisions are dependent upon the facts and circumstances of each position and candidate.Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled