Device Go-To-Market Analyst

Role Purpose JOB DESCRIPTION To support the Device Operations team in developing and executing go-to market strategies for mobile devices, eSIMs, MBB products, device bundling initiatives and emerging technologies. The analyst will leverage data-driven insights to optimize product launches, pricing, promotions, and channel performance, ensuring alignment with business objectives and customer needs.Key Responsibilities Conduct market analysis to identify trends, customer preferences, and competitive positioning of devices and related services. Support the development and execution of go-to-market plans for new device launches, bundles, and promotional campaigns. Collaborate with OEMs and internal teams to gather product information, pricing, and delivery timelines. Analyze sales performance, channel effectiveness, and customer feedback to refine strategies. Prepare executive-level presentations and reports to communicate insights and recommendations. Monitor KPIs and provide actionable insights to improve device uptake and profitability. Assist in forecasting demand and managing inventory planning for device campaigns.RequiredWho we are looking for Strong proficiency in Excel, PowerPoint, SQL and data visualization tools (e.g., Power BI, Tableau). Experience with data analysis, market research, and financial modeling. Familiarity with telecom devices, eSIM technology, and mobile broadband products is a plus. Ability to interpret large datasets and translate findings into strategic recommendations.Nice-to-Have Experience working with OEMs or in a Telecom/device retail environment. Knowledge of GTM frameworks and product lifecycle management. Exposure to CRM tools and campaign management platforms. Basic understanding of supply chain and logistics for device distribution. Strong storytelling and presentation skills for executive audiences.Minimum Education & Experience Bachelor’s degree in business administration, Marketing, Economics, Data Analytics, or a related field. 2–4 years of experience in a commercial, analytical, or GTM role, preferably in telecom, FMCG, or tech