Digital Marketing Executive

We are looking for a Digital Marketing Executive to join the Marketing Department of Saloon Burger and PizzaLazza, operating under Aydın Destech.If you’d like to be part of our fast-growing marketing team, we look forward to receiving your application!🔹 QualificationsBachelor’s degree in Marketing, Communications, Business or a related fieldMinimum 5 years of experience in Digital Marketing & Brand ManagementExperience in FMCG, food, or quick service restaurant industriesStrong knowledge of PR and corporate communication processesSkilled in managing and coordinating with creative and digital agenciesExperience in launch management and executing 360° marketing strategiesExcellent command of written and spoken EnglishProficient in Microsoft Office with strong presentation skillsAnalytical mindset with data-driven decision-making and reporting capabilitiesAdvanced knowledge of Google Ads, Meta Ads, TikTok Ads and related performance channelsFamiliarity with analytics tools (GA4, Tag Manager, Looker Studio)Strong understanding of performance metrics such as ROAS, CPA, CTRExperience in CRM, e-commerce, and omni-channel marketingFollows industry trends, creative, agile, and adaptable to fast-paced environmentsFor male candidates: military service must be completed🔹 ResponsibilitiesManage communication and agency coordination in line with the annual marketing planDefine and implement brand and communication strategiesCoordinate launch processes, brand campaigns, and event marketing projectsManage, optimize, and report on digital performance channelsPlan budgets and manage channel allocationBuild strategies to acquire new customers and increase salesAnalyze campaign efficiency and improve performance based on ROI/ROAS targetsConduct data analysis to optimize conversion funnelsManage pixel, Conversion API, and tracking systemsCollaborate with creative teams to enhance ad performanceConduct competitive analysis and follow market trendsManage landing page optimization and A/B testing processesExecute integrated marketing flows with CRM and e-commerce teams