Digital Marketing Strategist - South Asian Markets

OpenRoad Auto is committed to fostering an inclusive, equitable, and diverse work environment. We proudly support employment equity and encourage candidates who self-declare as racialized people who are non-Caucasian, as defi ned in the Employment Equity Act, to apply.ROLE & RESPONSIBILITIES:Work together in a business marketing pod, consisting of an account strategist and design strategist, to create and implement digital strategy for a small selection of storesOwn major digital marketing projects for the year that are focused on generating more revenue for the company as a wholeCreate landing pages for campaigns, utilizing UX reports and analysis, and A/B testing whenever possible to optimize themUtilize strong fundamentals in on-page SEO for web content, and local SEO for optimization of online listings Implement PPC campaigns (Search, Display, Video) through Google Ads, Facebook Ads, and more – strategically shift funds and recommend improvementsLeverage web analytics reports to analyze and review campaign performance with stakeholders – strategically focus on areas of strengths and weaknesses to recommend new campaignsComfortably and effectively communicate advanced digital performance analysis to stores on a regular basisLead digital post-campaign analysis and digital strategy talks with storesCreate and manage digital marketing budgets for select storesSet core KPIs and track them across all digital channels within stores on accountWork with Digital Marketing Manager to assess and brainstorm new digital marketing opportunitiesWork collaboratively with department colleaguesEnsure compliance of OpenRoad and manufacturers' brand standards This position may be expected to perform other duties as assigned by managementSKILLS & EXPERIENCES:2+ years of experience in the Digital Marketing fieldAdvanced proficiency of digital advertising platforms: Google Ads, Facebook AdsAdvanced proficiency of web analytics platforms: Google Universal Analytics, GA4, DataStudioHTML, CSS, on-page SEOExtensive understanding and experience in local South Asian digital marketsKNOWLEDGE, SKILLS AND ABILITIES (HIGHLY VALUED):An active interest in the automotive industry and the brands OpenRoad representsExperience in Digital Channels outside of Google platformValid Class 5 Driver’s LicenseCompensation$55,000 to $60,000 per annumOpenRoad Auto is an equal opportunity employer. We support employment equity and encourage candidates who self-declare as racialized people who are non-Caucasian, as defined in the Employment Equity Act, to apply. We value diversity and are committed to creating a welcoming and inclusive workplace for all employees.We are an equal opportunity employer that embraces diversity. We stand behind the growth of our associates to help them achieve their vision and goals.JOIN US AND GROW WITH US! We thank all those that have applied. Only those considered for the position will be contacted.