Digital Specialist (Paid Social & Programmatic)

Join one of Melbourne’s top media agencies managing enterprise-level paid media campaigns across Programmatic Display, Video, CTV, and all major Paid Social platforms.You’ll be part of a high-performing team that combines data, creativity, and technology to deliver measurable impact for leading Australian brands. This role is ideal for someone who thrives at the intersection of audience strategy, performance optimisation, and cross-channel collaboration with exposure to multi-million-dollar budgets and enterprise platforms.The OpportunityThis is your chance to deepen your expertise across both Programmatic and Paid Social, gaining hands-on experience across DV360, The Trade Desk, Meta, TikTok, LinkedIn, YouTube, and more.You’ll plan, activate, and optimise campaigns end-to-end, working closely with channel specialists and strategists to drive performance outcomes that move the needle.It’s a perfect next step for someone with 1–3 years of paid media experience who’s ready for broader ownership, platform diversity, and strategic input.What You’ll DoYou’ll manage omnichannel digital campaigns that blend Programmatic precision with Paid Social storytelling.Plan, activate, and optimise campaigns across Meta, TikTok, LinkedIn, YouTube, DV360, and The Trade Desk.Manage display, video, and CTV inventory through both open exchanges and private marketplace (PMP) deals.Build and test audience segmentation frameworks using 1st-party, 2nd-party, and platform data.Develop creative testing strategies, analysing ad formats, messaging, and placements across platforms.Monitor pacing, budgets, and bid strategies to maximise ROI and campaign efficiency.Collaborate with analytics and creative teams to align performance insights with messaging and visual execution.Track results using GA4, Campaign Manager 360, and platform dashboards to surface actionable insights.Experience RequiredWe’re looking for a detail-driven, data-curious marketer who’s ready to take ownership of complex campaigns.1–3 years’ experience managing Programmatic and/or Paid Social campaigns (agency or in-house).Hands-on knowledge of DV360, The Trade Desk, or similar DSPs.Solid experience running campaigns in Meta Ads Manager, plus exposure to TikTok, LinkedIn, or YouTube Ads.Familiarity with GA4, tagging frameworks, and conversion tracking.Strong understanding of audience segmentation, pacing, and performance optimisation.Skills & CompetenciesConfident across DV360, The Trade Desk, Meta, and emerging ad platforms.Strong understanding of audience strategy, creative testing, and retargeting funnels.Analytical thinker, able to interpret data, identify trends, and surface insights.Excellent attention to detail in campaign trafficking, pacing, and reporting.Organised, curious, and proactive, always exploring new formats, betas, and optimisation opportunities.Bonus if You Have These Certifications 🏅Google Display & Video 360 Certification (DV360)Meta Certified Media Buying ProfessionalThe Trade Desk Edge Academy: Trading EssentialsTikTok Ads Academy CertificationGoogle Analytics 4Campaign Manager 360 CertificationWhat’s in It for You 🚀You’ll join a team that values curiosity, collaboration, and measurable impact, where every optimisation makes a visible difference.Work across both Programmatic and Paid Social, gaining rare, full-funnel experience.Hands-on with DV360, The Trade Desk, Meta, TikTok, GA4, and more.Structured pathway toward Performance Manager or Digital Manager roles.Ongoing training, platform certifications, and beta access from global partners.A performance-driven but down-to-earth environment that celebrates shared success.Enjoy a free gym membership next doorHybrid Flexibility for balance and focus.Employee discount at some of the top retailers in Australia.