Digital Marketing Specialist

Digital Marketing Specialist - Paid Media Wallace Bishop Group | Brisbane | Full-time | Competitive salary + growth opportunity Join one of Australia's most iconic retail groups and help shape the digital growth of two celebrated brands, Wallace Bishop and Hardy Brothers. Together, they represent over a century of craftsmanship, innovation and trust in fine jewellery and timepieces. This is an exciting opportunity to drive measurable performance across multiple customer journeys. You'll combine analytical precision with creative flair, transforming data into decisions that strengthen our brands, optimise ad spend, and connect customers to moments that matter. We're looking for a commercially minded digital marketer who thrives on results, understands the customer journey, and knows how to balance brand storytelling with performance marketing principles. About the Role You'll plan, execute and optimise paid digital campaigns across Meta and Google, using insights to drive sales, engagement and brand growth. Working across both Wallace Bishop and Hardy Brothers, you'll tailor strategies for distinct audiences from aspirational retail to high-luxury clientele. Key Responsibilities Develop, launch and optimise paid campaigns across Meta (Facebook, Instagram) and Google (Search, Display, Shopping, YouTube).Manage campaign performance to exceed KPIs, CTR, CPA, ROAS, and report insights that guide spend and strategy.Build data-driven audience strategies and retargeting funnels to maximise conversions and lifetime value.Translate analytics into clear, actionable recommendations for future campaigns and business decisions.Partner with creative and eCommerce teams to align visuals, copy and customer journeys with campaign goals.Forecast, track and manage advertising budgets, ensuring maximum efficiency and ROI.Stay ahead of platform updates, emerging tools and industry trends to continuously improve performance. What You'll Bring Proven experience managing Meta and Google Ads campaigns within a commercial or retail environment.Strong grasp of performance marketing metrics and optimisation tactics.Analytical mindset, comfortable with data interpretation, reporting, and insight-driven strategy.Understanding of premium retail or lifestyle brandsA proactive, curious approachExcellent communication and collaboration skills across teams. Why Join the Wallace Bishop Group Work across two of Australia's most respected retail brands each with a unique story and audience.Be part of a heritage business that values quality, trust and innovation.Collaborate with a passionate team where data, creativity and strategy meet.See your work directly influence brand reach, sales growth and digital performance. If you're a results-driven marketer who loves the balance of creativity and analytics and you're ready to bring heritage brands into the next digital era we'd love to hear from you. Apply now and help shape the future of digital performance at the Wallace Bishop Group, Contact Benn Nicholson Email: benn.nicholson@empiregroup.com.au At Empire Group, we value diversity and are committed to equitable recruitment. We encourage Aboriginal and Torres Strait Islander peoples, people from culturally diverse backgrounds, people with disability, and other under-represented groups to apply. Our focus is on creating fair, accessible, and culturally safe recruitment processes that genuinely reflect and respect the communities we serve.