Google Expert - Remote - Octopus (Immediate Hire)

About Octopus By RTGOctopus by RTG is the tech hiring and outsourcing arm of Robusta Technology Group, dedicated to connecting exceptional tech talent with top-tier organizations across the MENA, GCC, Europe, the US, and Canada. We specialize in building strong, long-term partnerships between skilled professionals and innovative companies. Our mission is to empower growth, innovation, and excellence by matching the right talent with the right opportunities.We are currently hiring a Google Expert for a digital insurance company in KSA on a remote, 1-year contract (subject to extension), offering an exciting opportunity to lead high-impact performance marketing campaigns within a dynamic and data-driven environment.Main ResponsibilitiesPlan, launch, and optimize Google Search, Performance Max, and Demand Gen campaignsConduct keyword research, match type selection, and implement a negative keyword strategy to maximize efficiencyBuild and structure ad groups for effective audience targeting and conversion optimizationOptimize campaigns for conversion volume, CPA, and ROAS, using both automated and manual bidding strategiesWrite and test ad copy variations, site link extensions, callouts, and structured snippets to improve engagementImplement A/B testing on landing pages in collaboration with product and design teamsSet up, validate, and troubleshoot conversion tracking via GA4 and GTM to ensure accurate performance measurementAnalyze search term reports to identify scaling opportunities and reduce inefficient spendDeliver weekly performance reports with actionable insights and recommendationsCollaborate closely with the marketing and analytics teams to align digital campaigns with business goalsRequirementsEducationBachelor's degree in Marketing, Business Administration, or a related field (required)Google Ads Search Certification (mandatory)Experience & Knowledge1-3 years of hands-on experience managing Google Ads campaigns across Search, Display, Performance Max, and YouTubeStrong knowledge of Quality Score optimization, Smart Bidding models (tCPA, tROAS), and campaign automationProficiency in GA4, Google Tag Manager (GTM), and Looker StudioStrong analytical mindset with the ability to interpret performance data and make ROI-driven decisionsExperience with Microsoft/Bing Ads or Apple Search Ads is a plusExcellent communication, organization, and time management skillsAbility to thrive in a remote, fast-paced work environmentBenefitsRemote opportunity within a collaborative and growth-focused environmentCompetitive compensationSocial and medical insurance