Head of Content

Location: Melbourne (Hybrid)Type: Full-timeReports to: Head of MarketingWant the opportunity to build, scale, and direct the personal brand of Forbes’ #1 Business Mentor in Australia and AFR Young Rich Lister with 1.2M Instagram followers?We’re looking for a hands-on, strategic, and highly capable Head of Content to lead the content engine for the Aaron Sansoni Group International (ASG). This is a senior role for someone who knows how to run a content machine end-to-end while still being willing to jump in, shoot, edit, direct, and travel when needed to ensure the content pipeline never slows down.This role blends content strategy, production leadership, and direct execution. You will be the owner of Aaron’s entire content ecosystem across YouTube, TikTok, Instagram, LinkedIn, X, and Facebook, ensuring that every week, high-quality content is planned, captured, edited, published, and performing.You’ll be working directly with Aaron and leading a small team including a videographer and short form editor. You will guide them, but you’ll also be in the trenches with them to ensure the strategic direction is met and the content output stays elite.This is not a typical “content manager” role. This is a leadership role for someone who can operate at a high strategic level while also rolling up their sleeves and doing whatever it takes to get world-class content out the door.About Aaron Sansoni Group InternationalThe Aaron Sansoni Group is one of Australia’s leading success stories. Founded by Aaron Sansoni, Forbes’ #1 Business Mentor in Australia, AFR Young Rich Lister, serial investor and entrepreneur behind 200+ companies worth over $250M, ASG empowers entrepreneurs and business leaders worldwide.Aaron has mentored 700,000+ students across 135 countries and 150+ industries, cementing his reputation as a global authority on building business empires.Now, we are expanding rapidly and building a dream team of top talent. If you’re creative, strategic, and thrive on bringing ideas to life through content, we want to hear from you.What You Will DoOwn and Lead the Content Strategy and OutputTake full ownership of ASG’s long-form and short-form content output across all major platformsBuild, maintain, and enforce a weekly content calendarDefine content pillars, angles, and themes that match Aaron’s brand, voice, and strategic goalsExtract content ideas from Aaron’s trainings, events, interviews, podcasts, books, past footage, and internal IP to fuel the ongoing long-form and short-form content pipelineManage Aaron’s podcast pipeline by sourcing, evaluating, and coordinating podcast interview opportunities that align with brand strategy, and oversee content repurposing from each appearanceEnsure consistent and high-volume publishing across all channelsHands-On Content CreationEven with a videographer and editor on your team, you must be capable of:Filming Aaron directly (direct-to-camera, interviews, BTS, event content)Shooting content when the videographer is unavailable or during fast-moving situationsEditing short-form content when requiredJumping into long-form editing workflows where needed to maintain weekly output (must be a creator at heart, even though this is a leadership role.)Lead the Content Production TeamDirect, guide, and manage the videographer and short-form editorProvide briefs, oversee their work, and ensure their output meets brand standardsMaintain quality control across every platform and every assetCollaborate with the broader marketing team on campaigns, hooks, and content integrationRepurpose, Systemise, and Scale ContentImplement a structured repurposing system (long-form content into short form clips)Maintain the content library (A-roll, B-roll, thumbnails, platform-specific cuts)Oversee script outlines, hooks, thumbnails, and metadata optimizationLong-Form YouTube LeadershipOversee weekly YouTube video production (pillar content, podcast bookings, vlogs, interviews, keynote assets)Work with Aaron on building retention-driven formats and conceptsPrioritise powerful moments during filming for future repurposingCapture Content On The MoveTravel with Aaron to selected events to capture high-value contentCapture spontaneous content that aligns with brand directionEnsure travel days still result in usable and publishable contentAnalysis, Reporting, and InnovationTrack content performance across all channelsOptimise based on insights, retention data, engagement, audience feedback, and trendsConstantly bring new ideas, formats, hooks, and innovations to keep the brand ahead of the curveAbout You3+ years in content creation, digital production, or social media managementProven experience editing high-performing short-form contentComfortable directing talent on camera and running filming sessionsStrong technical competence with video equipment, lighting, framing, and audioHands-on editing skills across Adobe Premiere, Final Cut Pro, or DaVinci ResolveExperience running long-form YouTube contentStrong understanding of social algorithms, virality triggers, and content psychologyHighly organised with elite attention to detailAble to work under pressure with tight deadlines and high expectationsComfortable travelling on occasion to film content at eventsCreative, strategic, practical, and able to take extreme ownership over outputThrives in an environment where the bar is set high and results are the measureASG Team Member BenefitsSubsidised gym membershipAccess to dedicated training and development materialsQuarterly experience days for charity, team bonding, or adventureThree-month onboarding and training program1–2 days work-from-home availableAccess to all of Aaron Sansoni Group's on-demand training and programsFamily and friend discounts to live trainingCareer progression opportunities across Aaron’s companiesTHE ASG WAY (ROLE)R – RelentlessWe do whatever it takes. We get it done. We always deliver results.O – ObligationWe live in obligation. We love our students. We love our team.L – LeadershipWe are self-leaders first. We show up. We take ownership.E – ExcellenceWe find answers. We keep evolving. We deliver empowerment, education and experience.