Marketing Analyst

About Joyce Windows, Sunrooms & BathsFor over 70 years, Joyce Windows, Sunrooms & Baths has been helping homeowners transform their spaces with high-quality, energy-efficient products made in the USA. We take pride in innovation, craftsmanship, and providing an exceptional customer experience from first consultation to final installation.We're looking for a Marketing Analyst who enjoys digging into data, uncovering insights, and telling the story behind the numbers. If you thrive on identifying trends, optimizing marketing channels, and turning data into decisions that drive measurable growth — you'll fit right in.A Day in the LifeAs a Marketing Analyst at Joyce, you'll be at the center of data-driven marketing decisions. You'll monitor campaign performance, build insightful dashboards, and collaborate with sales and marketing teams to fine-tune our strategies. Every day, you'll transform data into action — shaping how we reach and engage homeowners nationwide.Key ResponsibilitiesCollect and analyze data across digital, social, email, and traditional marketing channels to identify performance trends and opportunitiesTrack and measure KPIs such as lead generation, conversion rates, and campaign ROIDevelop dashboards and reports using Excel, Tableau, and Power BI to communicate findings clearlyConduct competitor, customer, and market research to guide campaign development and brand strategyPartner with marketing and sales teams to enhance lead tracking, attribution, and pipeline visibilitySupport marketing automation and CRM reporting to ensure accurate, actionable dataContribute to forecasting, budget analysis, segmentation modeling, and marketing optimization projectsRequirementsRequired QualificationsBachelor's degree in Marketing, Business Analytics, Statistics, or related field2-5 years of experience in marketing analytics, data analysis, or a similar roleStrong grasp of marketing metrics, attribution models, and conversion optimizationExcellent analytical, organizational, and communication skillsProven ability to translate complex data into meaningful insights for business stakeholdersSkills Required:Microsoft Excel (advanced proficiency) Tableau, Power BI, or similar data visualization, analysis, and reportingSkills Preferred (not required):Salesforce, Salesforce Data CloudHubSpotA/B Testing and multivariate testing (designing, executing, and analyzing experiments to optimize marketing performance)Hands on reporting and optimization experience with ad platforms (Google and Meta)BenefitsWhy You'll Love Working at JoyceCompetitive pay between $60,000 - $70,000, depending on experiencePerformance-based bonuses paid monthly, quarterly, and annuallyComprehensive health, dental, and vision benefitsPaid holidays and generous PTOCareer development and advancement opportunitiesA collaborative team where your insights shape our strategy and growthAt Joyce, we believe in the power of data-driven marketing and the people who make it happen. Join us and help drive the future of home improvement analytics.