AFL - Australian Football League

Salesforce Administrator

Posted: Nov 16, 2025

Job Description

About UsAs an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs and so much more. While our roles may vary, we are all united by a common goal, to progress the game for everyone to love and connect with Australia’s game.The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate. Our game is for everyone, and we strive to be a workplace for everyone.Aboriginal and Torres Strait Islander peoples are encouraged to apply.About The RoleThe role of Salesforce Administrator is an important role in the delivery of our shared platform services to both AFL/Marvel and several clubs utilising the platform.This role is responsible for directly working with the internal delivery team, stakeholders and delivery partners on the requirement collections, solution design, build, implementation, and support of our flagship industry CRM solution across the AFL Ecosystem.This role is also responsible for ensuring that our production support structures are well set up and we are focused on continuous iterative improvement to the platform.Applications will be reviewed as received, so we strongly encourage early applications. However, we will be closed for our annual closure period between December 22 2025 until January 12 2026. Over this closure period, applications will not be responded to during this time. A DAY IN THE LIFE OFKey AccountabilitiesEngage with stakeholders to understand problems and identify use cases for enhancementsRun workshops for detailed requirements gathering and documentingIdentify gaps between current and future state process, impacts of different solution approaches within and out of scopeDesign solutions that fulfil business requirements and processesSolutioning with consideration to current tech and data landscape and in line with long-term strategyConduct solution playbacks to tech teams and business stakeholdersProvide solution estimate and phasing based on resources and dependenciesCollaborate with delivery team and stakeholders through different stages of deliveryHands-on solutions building with quality and efficiency, including robust testing and roll outDocument solution design details such as process mapping, data mapping and ERDSupport production issues and requests, creating Standard Operating ProceduresEngage with users and stakeholders on supporting current solutions and functionalities, providing training and collaborations for feedbackContribute to CRM team change reviews, improve governance and best practice standardsAssist with Salesforce major release cycles and installation of applications’ new package releasesSupporting ad hoc operational tasks such as bulk data query or update requestsOUR IDEAL TEAM MEMBER Core CompetenciesAt least 3 years of experience in implementing Salesforce solutionsExperience in solutioning and performing assessments on delivery optionsExperience and knowledge of the standard declarative capabilities such as data modelling, app builder, security and sharing models and permission managementStrong hands-on experience with various type of flowsSkills with building Salesforce Experience Cloud sitesData Cloud and Agentforce experience are strongly desiredHands on experience of CICD lifecycle, development tools (Jenkins etc.) and Code RepositoryExperience with metadata extraction and handling for all developments, including configurations, automations, packages, and any supported metadataHigh level understanding in Apex classes, trigger framework, Schedule, and BatchExtensive Salesforce implementation experience, understanding when choose config over code and whyStrong troubleshooting and problem-solving skills, and ability to handle multiple task assignments and work independentlyStrong communication skills, ability to liaise between technical and non-technical stakeholders with consultative approachesDemonstrated delivery of solutions that meet client expectations and consistent technical designStrategic mindset, with ability to think out of the box to contribute to future enhancement backlogsOUR CULTUREPlease visit www.afl.com.au/careers/our-organisationTHE PERKSPlay The Day Your Way – a flexible approach to your working lifeMy Development – lean into the AFL’s My Development program consisting of on-the-job training, coaching and mentoring, and formal learningPlay Well – access to our extensive Health and Wellbeing program centered around our belief in a healthy body, healthy mind, and healthy workplaceMy Benefits – with thanks to our AFL Corporate Partners, access great benefits and discountsAFL Silver Memberships – permanent team members can access AFL matches at Marvel Stadium and the MCG, enjoy and share the experience of our game with your family and friends!Applications Close: 11 January 2026

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