Senior Demand Generation Associate

About BaselaneAt Baselane, our mission is to empower landlords with tools and insights to help them save time, increase their returns, and grow their investment portfolios. Traditional financial institutions have been a growth limiter for landlords - we are looking to change that. We are building the future of financial services for the 12+ million landlords and real estate investors who own over 25 million homes in the United States.We are a rapidly growing banking and financial management platform for individual landlords and real estate investors. Backed by leading FinTech investors, including Matrix Partners, Activant Capital, Collaborative Fund, Conversion Capital, Diagram Ventures, ThomVest, and many FinTech leaders from PayPal, eBay, Google, and more.About The RoleReporting to our VP of Marketing & Growth, the Senior Demand Generation Associate sits on the Demand Generation team and is responsible for owning Baselane’s community presence and MQL campaign strategy. You will own the webinar strategy and content calendar, while maintaining industry-leading standards for content. This role is extremely collaborative and will work across various teams including Brand, Content, Sales, and Operations.As a founding member of our Demand Generation team, you will have the opportunity to influence and own Baselane’s community strategy and presence. You’ll leverage our unique data to inform and iterate on campaign decisions. You’ll maintain the voice of the customer in our webinar and community strategy while driving business goals. If you thrive in a fast-paced environment, can manage several complex projects, and want to play a pivotal role in shaping the next phase of our growth journey, then Baselane is the place for you.What You'll Be DoingLead Baselane’s community initiatives, including our Ambassador Program, webinar series, social channels, conferences and events, and online community forumsBuild authentic relationships and engage with existing digital communities of real estate investorsPlan, launch, and track lead acquisition campaigns across channels such as email, events, webinars, paid social, and paid searchDevelop and execute a social media content strategy to increase awareness of Baselane and drive qualified leads across Instagram, LinkedIn, Facebook, YouTube, and X (Twitter)Manage a content calendar supporting brand campaigns, product launches, demand generation, customer stories, UGC, and employer brand initiativesUse your creativity and storytelling to produce webinars that educate and engage our audienceCollaborate closely with Sales and RevOps to hand off leads and continually optimize funnel performance and lead qualityOwn and drive MQL targets, leveraging data and experimentation to maximize performance across sales-assisted channelsWho You Are3+ years of experience in demand generation and/or community management, ideally within a tech or B2B environmentStrong cross-functional collaborator with experience working alongside Sales, Operations, Brand Marketing, and Product teamsProven track record managing multi-channel campaigns that drive MQLs and measurable resultsData-driven marketer skilled in testing, analysis, and optimization to improve campaign performanceProficient with Salesforce, HubSpot, Google Analytics, and similar tools for tracking and insight generationAuthentic community builder with a knack for engagement and conversation across online and offline investor communitiesSkilled at building webinar strategies with experience interviewing subject matter experts and translating insights into compelling contentAnalytical thinker who uses data to inform strategy, identify emerging topics, and adjust content to drive business outcomesHighly organized project manager capable of prioritizing high-impact work and operating independentlyAble to join us in our Toronto office 2 days a weekBenefits & PerksCompetitive compensationEquity - Ownership in what we are building!High-quality Medical, Vision, and Dental InsuranceLife Insurance and Disability CoverageGenerous time offFlexible working hours and locationRemote working stipend to set up a home officeRegular social eventsWe may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.