Brand & Content Lead

Priority consideration is provided to those who apply directly at https://mayker.com/apply.----Mayker is looking for a thoughtful, design-aware Brand & Content Lead to help steward and evolve our brand presence.This role shapes how Mayker shows up in the world—from social media and email campaigns to website storytelling and brand materials. The Brand & Content Lead ensures that everything we share reflects the aesthetic, tone, and level of care that define our work.This role combines strategic thinking with hands-on execution. The Brand & Content Lead helps shape Mayker’s brand presence while also actively producing and publishing the content that brings it to life.The ideal candidate is visually fluent, brand-aware, and highly organized. They care deeply about presentation, understand how modern platforms work, and enjoy both thinking about the bigger picture and rolling up their sleeves to make it happen.Who You AreDesign-minded and visually fluentYou have strong aesthetic instincts and care deeply about how things look and feel.A thoughtful communicatorYou can translate ideas into clear, engaging language that feels authentic to the brand.Strategic and curiousYou pay attention to how content performs and enjoy using insights to guide what we share next.Polished and detail-orientedYou notice the small details that make a brand feel cohesive and elevated.A strategic doerYou enjoy thinking about the bigger picture but are just as comfortable executing the work yourself—from shaping a campaign concept to writing copy and publishing content.What You’ll DoThe Brand & Content Lead oversees Mayker’s brand presence across channels—ensuring that everything we publish is thoughtful, cohesive, and aligned with the company’s vision.This role balances strategy and execution, developing thoughtful brand initiatives while also carrying the day-to-day work of producing and publishing content.Brand & Content StewardshipMaintain and evolve Mayker’s visual and written brand voice across platformsPlan and execute brand content across Instagram, email campaigns, and the Mayker websiteTranslate projects, collaborations, and company initiatives into thoughtful storytellingEnsure consistency and polish across all brand touchpoints, digital and physicalMaintain a consistent rhythm of brand communication throughout the yearCampaigns & Brand VisibilityDevelop seasonal campaigns and storytelling initiatives that highlight Mayker’s work and offeringsIdentify opportunities to elevate Mayker’s visibility through thoughtful partnerships, collaborations, or featuresSupport initiatives that strengthen relationships with planners, venues, and creative partnersContent Strategy & PerformanceMaintain a clear content calendar across social, email, and web platformsTrack performance across key channels including Instagram, email campaigns, and website engagementUse platform insights and analytics to understand what resonates with our audienceMake thoughtful recommendations about what to continue, evolve, or test based on engagement and responseThis role balances creative intuition with analytical awareness, ensuring Mayker’s brand presence is both beautiful and effective.Project & Team IntegrationThis role stays closely connected to the work happening within the company.Work with leadership, client services, and production teams to understand upcoming projects and initiativesTranslate real projects and collaborations into thoughtful brand storytellingStay close to the work and the team in order to capture the spirit of what Mayker createsAttend key installations, events, or internal moments when appropriate to gather insight and material for storytellingCreative ProductionDesign brand collateral including promotional materials, presentations, and branded itemsDevelop visual assets used in marketing campaigns and announcementsEnsure all materials reflect Mayker’s aesthetic and standards of presentationWho You’ll Report ToFounder, CEO, & Strategic DirectorWhat to KnowThis role is ideally full-time (approximately 40 hours per week), though we are open to a schedule of 20+ hours per week for the right candidate.The position is primarily based in Nashville, though remote candidates may be considered depending on the caliber of work and demonstrated ability to communicate and perform at a high level.Because this role stays close to the work and the team, occasional presence at installations, events, or internal moments may be helpful for capturing brand storytelling and staying connected to the projects we bring to life.Mayker is a small and collaborative team, and this role requires someone who is excited to both shape ideas and execute them directly.Candidates who move forward in the process will be asked to share a portfolio and may be invited to complete a brief sample exercise that demonstrates their interpretation and understanding of the Mayker brand.Compensation: $55,000–$75,000 annually (or hourly equivalent), depending on experience and capabilities.Tools You’ll UseAdobe Creative Suite (especially InDesign)CanvaClickupGoogle Workspace, including Google AnalyticsInstagram and social media toolsKlaviyoSlack