TYPEBEA

Brand Manger

Posted: 27 minutes ago

Job Description

ABOUT CONDITOR:Conditor is a global brand-building powerhouse, specialising in the cultivation, innovation, and operation of the next generation of beauty brands. We are champions of female entrepreneurship, dedicated to creating brands that resonate with impact, from the way they inspire, connect, and influence. Our committed team of highly skilled brand and industry experts are at the forefront of creativity and innovation. We build beauty brands from the ground up, collaborating with partners or independently. Join us in shaping the beauty group of the future. ROLE PURPOSE:The Brand Manager – TYPEBEA is responsible for the day-to-day management of the TYPEBEA brand, owning the full NPD lifecycle and brand management implementation across key channels. The role collaborates closely with Digital, Comms, Sales, and Content teams to deliver consistent execution aligned to brand strategy and commercial objectives. This is a hands-on role for a developing marketer with strong ownership of brand delivery and cross-functional execution. KEY RESPONSIBILITIES:NPD OWNERSHIP·      Own and manage the full NPD process from concept through to launch.·      Coordinate cross-functional inputs, approvals, and launch readiness across markets.·      Own and manage Gift with Purchase (GWP) initiatives from planning through execution.·      Own the creation of branded Merchandise and act as brand holder.BRAND EXECUTION & PLANNING·      Lead the day-to-day execution and coordination of the TYPEBEA brand strategy.·      Run weekly brand WIPs, aligning cross-functional teams to campaign milestones and goals.·      Maintain trackers, timelines, and asset libraries to ensure visibility and efficiency.DATA, INSIGHTS & OPTIMISATION·      Use campaign data and insights to inform brand planning and tactical optimisation.·      Report on performance against plan and recommend improvements. CHANNEL & CONTENT CONSISTENCY·      Ensure consistency of messaging and execution across social, content, digital, and retail channels.·      Coordinate the development and distribution of campaign and retail toolkits, with the Creative Lead.·      Support founder engagement and integrate storytelling across key brand moments. RETAIL & SALES PARTNERSHIPS·      Partner with Sales on retailer strategy decks, range reviews, and key presentations, to ensure everything remains ‘on brand’.CROSS-FUNCTIONAL COLLABORATION·      Work closely with Digital, Comms, Content, and Sales to ensure cohesive brand execution.·      Collaborate with the Senior Brand Manager to ensure alignment across shared activity.GENERAL RESPONSIBILITIES·      Use the CONDITOR VALUES to guide how you work and behave towards people internally and externally.·      Take reasonable care of your own safety and the safety of others and participate in health and safety training.·      Perform ad hoc duties as required including covering for colleagues during absence.KEY RELATIONSHIPSInternal·      Head of Marketing·      Senior Brand Manager·      Communications & Campaigns·      Content Team·      Graphic Designer(s)·      Commercial/Sales Team·      Customer Marketing·      Digital Team·      Product DevelopmentExternal·      Agencies and freelancers (including content, retail, and activation partners)KEY SELECTION CRITERIA:             QUALIFICATIONS & EXPERIENCE·      Bachelor’s degree in Marketing, Communications, Business or related field (or equivalent experience).·      2–4+ years’ experience in a brand/marketing role within beauty, wellness, or FMCG.·      Experience leading cross-functional brand execution and product launches.             SKILLS & ATTRIBUTES·      Strong project management and stakeholder coordination skills.·      High attention to detail with excellent organisational skills.·      Commercially minded with a bias to action and measurable results.·      Ability to manage multiple projects in a dynamic, fast-paced environment. KEY PERFORMANCE INDICATORS:·      Delivery of NPD launches and campaigns on time and within budget.·      Brand growth, engagement, and sell-through metrics by channel/retailer.·      Quality and consistency of toolkit delivery and execution across channels.·      Cross-functional alignment and stakeholder satisfaction.

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