Digital Marketing & Social Lead

About InfoConsultingInfoConsulting is one of the fastest growing consulting companies operating internationally in the field of technology and management. We are systematically and dynamically expanding into new countries. After Europe and Australia, we are entering the South Asian market.Join the group of experts responsible for the digital transformation of the business. We give you the opportunity to work with the latest enterprise resource planning technologies. You will be part of a digital business transformation that brings satisfactory solutions to our clients' most important issues and significantly increases their business efficiency.At InfoConsulting, we are also building a team of professionals, truly appreciating the individual value of each person, making up the diverse and internationally friendly environment of our company. In all countries, InfoConsulting employees share the same values. InfoConsulting is a company that, thanks to the work of its employees and their professional approach to business, is a strategic partner of IFS, annually honored with the IFS Partner of the Year title.Be part of our growing team in Colombo, Sri Lanka!The OpportunityThe opportunity involves driving the smooth and data-informed execution of digital and social marketing activities across InfoConsulting Group markets. You will work in alignment with the global playbook, brand standards, and KPI framework to ensure consistency and performance. This is a hands-on, operational role where you’ll be directly responsible for delivering results — from executing campaigns and generating reports to managing social media publishing, tagging, and optimizing landing pages. You’ll collaborate closely with the Group Marketing Manager and local teams to bring impactful marketing initiatives to life.You will report to the Group Marketing Manager within the Center of Excellence and collaborate closely with regional champions, Sales, HR and Employer Branding, as well as subject matter experts. The role covers all InfoConsulting markets globally and includes a strong operational connection to the Sri Lanka hub, following a global-local collaboration model.What you’ll be doing:Social (LinkedIn-first): Posting according to the calendar, content localization, moderation, employee advocacy through distribution of post kits, and preparation of simple creative assets such as static images and short videos under 60 seconds.Paid Ops: Launching and optimizing LinkedIn Ads and Google Ads campaigns (Search and Remarketing) according to guidelines, controlling budgets, schedules, and caps, and performing A/B testing of creatives and landing pages.Landing Pages and website: Creating and updating landing pages in CMS platforms like WordPress based on templates, performing quality assurance of content, forms, speed, and accessibility, and implementing UTM parameters.Marketing Automation and Email: Building simple sequences for nurture and webinars, segmenting audiences, A/B testing subject lines and layouts, and maintaining list hygiene.Analytics and Measurement: Configuring tags in Google Tag Manager, verifying GA4 events at both roll-up and regional levels, controlling UTM tracking and campaign goal accuracy, and preparing weekly reports.ABM and Content Operations: Preparing campaign kits with localized copy and graphic variants, researching materials, and publishing case studies and white papers.Events and Webinars: Executing landing pages, invitations, social and paid promotion, checklists, and follow-up emails.Compliance and Brand: Ensuring adherence to the brand book, legal guidelines including GDPR, RODO, and cookie policies, and maintaining accessibility standards.Tools: You will work with a range of tools including GA4 for both roll-up and regional analytics, Google Tag Manager, Google Ads, LinkedIn Campaign Manager, LinkedIn Ads, WordPress, HubSpot, Salesforce, Mailchimp, Canva, Figma, Ahrefs, SEMrush, Hotjar, Clarity, Google Sheets, Excel, Notion, Jira, Asana, and a Digital Asset Management system.Who you are:You have 2–4+ years of hands-on experience in B2B digital marketing, preferably within the IT, consulting, or technology sectors.You are confident in using tools such as LinkedIn Campaign Manager, Google Ads, GA4, GTM, and CMS platforms like WordPress.You work comfortably with Excel or Google Sheets, especially when it comes to data analysis and UTM tracking, and you can create simple visual assets using Canva or Figma.Your English copywriting is clear and concise, tailored for social media and advertising campaigns.You collaborate effectively with distributed teams across different time zones and communicate in a structured and proactive way. You are familiar with GDPR/RODO regulations and apply accessibility standards in your digital marketing work.You pay attention to detail with a quality assurance mindset, are proactive, and work effectively using asynchronous communication tools such as Jira, Notion and Slack.You are open to occasional meetings outside Central European Time, including APAC and US time zones, with prior coordination and time rotation.What we offer: A competitive salary aligned with your skills and experience.This role offers a unique opportunity to shape InfoConsulting’s global digital presence across multiple markets.You’ll be part of a collaborative and international work environment that blends creativity, analytics, and real impact.You’ll have the freedom to propose improvements, test new ideas, and see the direct results of your work.Ready to unleash your potential with InfoConsulting?Click "Apply" to submit your CV and a cover letter outlining your experience and why you’re passionate about driving digital transformation.Join us in shaping the future of service management with IFS expertise!