Market Research Officer

At the City of Gold Coast, we’re passionate about enhancing the lifestyle of our community and ensuring our city continues to thrive. We’re seeking an experienced Marketing Research Officer to lead the research and data analysis to inform strategic, integrated and innovative marketing and communication initiatives.About Your New RoleAre you passionate about using data to drive impactful marketing campaigns? We are seeking a research specialist to join our dynamic marketing and external communication team. In this role, you will be responsible for providing research and insights to inform marketing campaigns. Your work will directly contribute to the development of effective strategies that engage and benefit our local community.Collaboration will be central to your success. You’ll work closely with internal and external stakeholders and agencies to support City initiatives and foster strong, productive relationships.What you’ll be doing Conduct comprehensive marketing campaign research to gather data on community needs and preferences. Analyse data to identify trends and insights that will inform marketing strategies. Collaborate with a marketing and communication team to develop targeted campaigns. Prepare detailed reports and presentations to communicate findings to stakeholders. Monitor and evaluate the effectiveness of marketing campaigns and suggest improvements. Provide expert advice to develop targeted campaigns and effective, innovative marketing solutions. Facilitate market research to deliver focus groups, product testing, surveys and interviews. Contribute to the City’s Marketing Centre of Excellence framework through data-driven recommendations delivering continuous improvement.For more information, including roles and responsibilities please view the position brief by clicking the paperclip icon in the top right corner of this screen.We're Looking For People Who HaveWe’re after a research professional who is analytical and collaborative, with proven communication skills and a passion for delivering data-driven insights. You’ll demonstrate a good understanding of marketing practices, and the ability to balance big-picture thinking with practical solutions.Minimum Requirements Bachelor's degree in Marketing, Research, or a related field. Proven experience in primary and secondary market research and data analysis. Proficiency in using market research tools and software.Be part of shaping the Gold Coast's futureThe Gold Coast is inspired by lifestyle and driven by opportunity. We are the second largest Council in Australia.BenefitsWe care about being the most flexible government organisation in Australia and we have a range of benefits to help you create the right balance:9-day fortnightFlexible work arrangements to suit your lifestyle, including hybrid/work from home options, flexible working hours and locationsPersonal and professional development coursesAccess to 350+ fitness facilities through Fitness Passport4 free confidential counselling sessions a year for you or an immediate family member1 free nutritionist and financial advice session per yearWe pride ourselves on our shared mission of being a high-performing, customer-focused organisation which delivers value-for-money services to the community. We're committed to creating a diverse workplace and inclusive culture.How to applyFor more information, view the position brief by clicking the paperclip icon in the top right corner of this screen.Click 'Apply' to submit your online application. Upload your Resume with a Cover Letter (of no more than 2 pages) outlining how your skills, experience and personal attributes would allow you to achieve success in this role.Documents need to be less than 2MB in size and PDF format is preferred. If you encounter technical issues when applying, please email recruitment@goldcoast.qld.gov.auOur selection process may include a one-way video interview via Criteria, a face-to-face or virtual interview via Microsoft Teams, reference checks via Xref and additional checks including police checks, employment history checks, qualification checks, pre-employment medical reviews and drug and alcohol testing.Contact PersonMichelle FieldContact Numbermfield@goldcoast.qld.gov.auClosingDateMonday 8th December 2025Please note applications for all of our vacancies close at 10.00pm on the listed closing date.The City of Gold Coast is an equal opportunity employer dedicated to promoting an inclusive and diverse workplace. We are committed to supporting an environment where all employees, regardless of their differences or similarities, feel valued, respected and supported. Aboriginal and Torres Strait Islander persons are encouraged to apply.