Marketing Manager

Marketing ManagerRemote$44,450 - $50,800 USD per yearAbout the ClientThey're pioneering a new approach to men's healthcare—building a comprehensive digital platform that makes preventative health, wellness, and longevity accessible to men everywhere. Our mission is to empower men to prioritise their health without stigma, delivering evidence-based solutions through innovative technology.The RoleWe're looking for a dynamic Marketing Manager to drive our growth and brand presence in the men's health sector. This is a hands-on, strategic role where you'll own our marketing function end-to-end, building campaigns that resonate with male audiences and convert awareness into action.You'll be responsible for developing and executing integrated marketing strategies that drive user acquisition, engagement, and retention while establishing our platform as the trusted leader in men's health and longevity.Join as one of the early team members, along with world class consultants to truly define the meaning of living well and longer!What You'll DoDigital Marketing & Paid CampaignsPlan and execute digital marketing campaigns across Google Ads, Meta and other platformsManage paid advertising budgets and optimise campaigns for performanceConduct A/B testing to improve conversion rates and ROITrack campaign metrics, analyse performance data, and provide regular reportsTest new channels and tactics to drive user acquisition and platform growthContent & Social Media MarketingCreate engaging content for blog posts, social media, email campaigns, and landing pagesManage daily social media presence across platformsDevelop content calendars aligned with product launches and health awareness eventsWrite copy that resonates with male audiences and destigmatises health conversationsRespond to comments and messages to build community engagementEmail Marketing & AutomationBuild and manage email campaigns including newsletters, product updates, and promotional contentCreate automated email sequences for onboarding, engagement, and retentionSegment audiences and personalize messaging for different user groupsAnalyze email performance metrics and optimize for open rates and conversionsSEO & Website OptimizationImplement SEO best practices to improve organic search visibilityOptimise website content, landing pages, and product pages for conversionConduct keyword research relevant to men's health topicsWork on improving site conversion rates and user experienceAnalytics, Reporting & Cross-Functional CollaborationTrack marketing performance using Google Analytics and other analytics toolsCreate reports on campaign performance, user acquisition, and engagement metricsAnalyse data to identify trends and optimisation opportunitiesCoordinate with the CEO and Operations Director on marketing initiativesManage marketing tools and platforms (CRM, email marketing, social scheduling)What We're Looking ForEssential Experience2-4 years of marketing experience, ideally in digital marketing, DTC, or health/wellness sectorsHands-on experience with digital advertising platforms (Google Ads, Meta Ads)Strong understanding of social media marketing and content creationExperience with email marketing and marketing automation toolsSkills & AbilitiesSolid grasp of digital marketing fundamentals and best practicesGood copywriting and communication skillsBasic analytics skills and comfort with data-driven decision makingFamiliarity with marketing tools (Google Analytics, email platforms, social media schedulers)Ability to manage multiple projects and prioritize effectivelyCreative problem-solver with a test-and-learn mindsetPersonal QualitiesGenuine interest in men's health, wellness, and preventative healthcareEnthusiastic, proactive, and eager to learnComfortable wearing multiple hats in a growing startup environmentCollaborative team player with strong work ethicDetail-oriented with good organisational skillsAdaptable and open to feedbackWhy Join Us?Make an Impact: Help destigmatise men's health and improve livesLearn & Grow: Develop comprehensive marketing skills across multiple channelsOwnership: Take real responsibility and see the direct impact of your workSupportive Team: Work with passionate people committed to our missionGrowth Opportunity: Advance your career as we scale the platformMeaningful Work: Be part of something that truly mattersWhat We OfferCompetitive salaryEquity/stock optionsFlexible working arrangementsDevelopment opportunitiesCollaborative, mission-driven cultureLet's build something meaningful together.We are an equal opportunity employer and welcome applications from all backgrounds.