Marketing Specialist

Hangzhou Bestsuppliers Foreign Trade Group Co., Ltd. is a leading international trade company with 28 years of experience in global commerce. Since our establishment, we have expanded to over 40 offices across China, with plans to reach 70 offices by the end of the year. Our mission is to bridge high-quality Chinese suppliers with global importers through our innovative platform BestSupplier. comThe RoleYou Will Be Responsible ForDeveloping and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.Creating and managing all marketing material and collateral in line with brand direction.Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.Tracking effectiveness of various campaigns and course correcting as required.Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.Leading the planning and implementation of PR and initiatives related to the brand.Planning and executing CRM, marketing automation and lifecycle marketing initiatives.Using customer insights to construct effective CRM campaigns.Measuring, monitoring and analysing effectiveness of email marketing activities against goals (ROI & KPIs).Ideal ProfileYou have at least 2 years experience ideally in Customer Service or Marketing Communications within Financial Services industry.Experience within would be a strong advantage.You are highly goal driven and work well in fast paced environmentsYou are adaptable and thrive in changing environmentsYou are a strong networker & relationship builderWhat's on Offer?Strong opportunities to progress your careerAttractive Salary & BenefitsOpportunity to make a positive impact