Search Engine Optimization Specialist

Symphysis Solutions is a forward-thinking company dedicated to providing innovative, client-centered solutions across diverse industries. Our mission is to bridge gaps between challenges and opportunities by delivering cutting-edge products and services that empower individuals and businesses to succeed.We specialize in developing efficient, user-friendly systems and products tailored to meet the evolving needs of our customers. From real estate management to tech innovations, we thrive on creating impactful solutions that enhance daily life and drive long-term growth.At Symphysis Solutions, our team culture is rooted in collaboration, creativity, and a passion for excellence. We value diversity, forward-thinking perspectives, and the drive to achieve remarkable results. Join us in shaping the future, one solution at a time. Role Description This is a contract role for a Search Engine Optimization Specialist at Symphysis Solutions. The position is hybrid, with the role located in Dhaka but allowing for some work from home. The SEO Specialist will be responsible for keyword research, SEO audits, link building, web analytics, and on-page SEO. Qualifications Keyword Research and On-Page SEO skillsExperience with SEO Audits and Web AnalyticsLink Building expertiseStrong analytical and problem-solving skillsExcellent communication and teamwork abilitiesAbility to prioritize and manage multiple tasksExperience with SEO tools like SEMrush or MozBachelor's degree in Marketing, Communications, or related fieldWhat We Want to Know From You1. Organic Traffic Growth • How do you identify opportunities to increase organic traffic for a product-based website? • Can you walk us through a successful campaign you implemented to grow organic traffic? • Which tools do you use to analyze and track organic traffic, and how do you interpret the data?2. Keyword Rankings • What is your process for selecting and prioritizing keywords for a product-focused website? • How do you approach optimizing pages for high-competition keywords? • Which tools do you use to track keyword rankings, and how do you report progress to stakeholders?3. Conversion Rate Optimization (CRO) • How do you optimize landing pages to convert organic visitors into customers? • Can you share an example of how you improved the conversion rate for a previous project? • What tools and methods do you use to analyze user behavior on a website?4. Revenue from Organic Traffic • How do you measure the ROI of SEO efforts for e-commerce or product-based websites? • What strategies have you used to directly tie organic search performance to revenue? • How would you balance traffic growth with ensuring high purchase intent for visitors?5. Backlink Building • What is your approach to building high-quality backlinks for a product website? • How do you evaluate the quality and relevance of potential backlink opportunities? • Have you successfully removed or disavowed toxic backlinks in the past? If yes, how?6. Technical SEO • How do you ensure a product-based website is technically optimized for SEO? • What tools do you use for technical SEO audits, and what issues do you prioritize fixing first? • Have you worked on improving Core Web Vitals and site speed? If so, how?7. Content Strategy • What role does content play in your SEO strategy for product-based businesses? • How would you approach creating SEO-friendly content for a product like an indoor smoking tent? • What tools do you use to audit and optimize existing content for better rankings?8. Local SEO (if applicable) • What steps would you take to improve local SEO for a business targeting specific locations, like NYC? • How do you optimize a Google My Business profile for better visibility? • Have you worked on local citation building before? If yes, what was your strategy?9. SERP Features • What strategies do you use to rank in featured snippets or other SERP features? • Have you optimized for People Also Ask, knowledge panels, or image carousels before? • How do you measure the impact of ranking in SERP features on organic performance?10. Tools and Technology • Which SEO tools are you most proficient in, and how have you used them to improve SEO performance? • Can you share a time when you used analytics tools like Google Analytics or Ahrefs to uncover and solve an SEO problem? • How do you stay updated with SEO tools and trends?11. Reporting and Communication • What metrics do you typically include in an SEO performance report? • How do you tailor your reports to different stakeholders (e.g., management, marketing team)? • Have you used Looker Studio (formerly Google Data Studio) or similar tools to create dashboards?12. Problem Solving and Adaptability • What is your approach when a product experiences a sudden drop in organic rankings or traffic? • Have you worked on SEO for a product with marketing restrictions (e.g., smoking-related products)? If yes, how did you approach it? • What strategies would you use to handle high bounce rates or poor user engagement?13. Personal Experience and Strategy • What is the biggest SEO challenge you’ve faced, and how did you overcome it? • How do you balance short-term SEO wins with long-term strategies? • How would you plan a 90-day SEO strategy for www.smkebx.com?Bonus Behavioral Questions • How do you collaborate with content creators, developers, and designers to achieve SEO goals? • Can you describe a situation where your SEO efforts led to significant business results? • How do you handle disagreements with stakeholders who may not prioritize SEO efforts?We will Evalute Certain Areas - like, • Technical Skills: Their knowledge of tools and SEO techniques. • Strategic Thinking: Ability to connect SEO goals to business outcomes. • Problem Solving: Real-world examples of overcoming SEO challenges. • Communication: Clarity in explaining SEO concepts and results to non-technical stakeholders.We request a monthly package from you including:1. Website redesign (If it's Required)2. Keyword Research3. Content writing4. Website Optimization5. Offpage SEO (Backlinks)*Don't forget to include plan & targetReach us over the communication channels mentioned or through a direct whatsapp message to +8801716086008