Senior Creative Manager

Job SummaryThe Creative Director plays a pivotal role in shaping and expressing Trip.com’s global brand identity through inspiring, consumer-centered, and consistent creative storytelling.This role owns the brand’s creative direction system and leads the creative expression across campaigns and regions.The role acts as the creative custodian for the Trip.com brand — ensuring that every piece of communication feels on-brand in tone, visual language, and emotion — while collaborating with brand managers, agencies, UEDs, to deliver high-quality creative work efficiently.Key Responsibilities1. Brand Creative Direction & Expression• Define and evolve the Trip.com brand’s visual and verbal language — from tone of voice and key visual assets to the look and feel of campaigns and content.• Lead creative development branding initiatives including but not limited to videos, key visuals, co-branding projects, social assets.• Translate strategic brand positioning into compelling creative concepts that deliver sharp messaging, build emotional connection and consistency across markets.• Provide brand creative direction for external agencies, ensuring all creative output reflects Trip.com’s identity and values.⸻2. Creative Development & In-House Creation• Act as creative lead for small- to mid-scale campaigns without agency support — driving concepting, art direction, copywriting, and storytelling with internal designers and copywriters.• Mentor and guide the in-house creative team (Art / Copy / Interns) to deliver fresh, brand-aligned ideas efficiently.• Maintain and expand the Trip.com Creative Toolkit — including templates, design systems, and motion/visual reference libraries for global use.• Collaborate with Brand Managers on creative brief development and campaign ideation.⸻3. Brand Governance & Collaboration• Partner closely with Brand Guardianship team to ensure creative outputs are delivered on time, within standard, and properly documented.•Work with Operation Managers to define review checkpoints, timelines, and creative approval processes.• Co-own the Brandbook evolution — contributing creative direction examples, tone-of-voice guidance, and new visual systems while Brand Guardianship manages documentation and updates.• Participate in global Creative Review sessions to evaluate cross-functional and cross-regional outputs and coach teams on brand tone and creative expression.•Represent the Brand Marketing team in inter-department creative discussions, ensuring brand tone consistency across all communication channels.任职资格• 10+ years of creative experience in integrated marketing or advertising agencies, including at least 3–5 years in a leadership or brand creative role.• Proven ability to define and uphold a brand’s creative direction and ideation across markets.• Deep understanding of global brand storytelling, campaign systems, and multi-channel creative adaptation.• Strong sense of design, copy, and visual craft; able to give clear feedback and elevate creative quality.• Exceptional collaboration and communication skills — capable of influencing without direct authority across regional and functional teams.• Fluent in English; Mandarin proficiency a plus.