Social Media Content Creator

Role OverviewWe’re looking for a highly creative and organised Social Media Content Creator to elevate our brand presence across Instagram, TikTok, YouTube Shorts and emerging platforms. You’ll concept, shoot, edit and publish thumb-stopping content that aligns with our brand world, drives engagement, and supports campaign and product launches. This role blends creativity, trend-spotting, storytelling, and strong understanding of the fashion space.⸻Key ResponsibilitiesContent Creation & Production• Create high-quality photo, video and short-form content for all social platforms.• Shoot content in-store, at studio days, on location and UGC-style as needed.• Edit videos for TikTok/Reels using platform-native trends, sound formats and fast-paced storytelling.• Produce a mix of evergreen, product-focused, lifestyle and personality-driven content.• Ensure content maintains consistent brand voice, tone, and aesthetic.Social Media Management• Plan and schedule content using tools • Write engaging, on-brand captions; optimise hashtags, sounds, and posting times.• Maintain and evolve each brand’s visual identity across feeds and stories.• Manage daily posting cadence (3–7 pieces of content per week per brand).Trend Tracking & Creative Direction• Stay ahead of TikTok/Instagram trends, audios, memes, editing styles, and cultural moments.• Suggest and test new content formats to push brand relevance and virality.• Collaborate closely with the Head of Marketing, designers and creative team to concept campaigns.Community Engagement• Respond to comments, DMs, tags and reshared content.• Build relationships with micro-creators and nurture brand fans.• Amplify customer UGC and encourage creators to share.Campaign Support• Support major moments (launches, drops, collabs, events, shoots).• Capture BTS, interviews, styling videos and behind-the-scenes content.• Work with influencers on briefs, content direction and deliverables.Performance Tracking• Monitor content performance (views, saves, shares, sales uplift).• Report insights weekly and recommend improvements.• Identify high-performing content patterns and quickly iterate.⸻Key Skills & Experience• Strong TikTok/Reels creation skills — shooting + editing + storytelling.• Experience creating fashion, beauty or lifestyle content.• Confident using CapCut, Adobe Premiere or similar.• Strong eye for aesthetic, styling and composition.• Excellent writing and captioning skills.• Understanding of social analytics, platform algorithms and growth tactics.• Highly organised with ability to prioritise multiple deadlines.• Able to work independently and as part of a small, fast-paced team.⸻Bonus Skills• Basic graphic design (Canva/Photoshop).• Experience shooting e-com or campaign BTS.• Understanding of paid ads creative specs.• UGC-style acting/presence on camera.⸻What We’re Looking For• Someone obsessed with social media and culture.• Someone who lives on TikTok but thinks about how to turn trends into sales.• A creative who isn’t afraid to experiment, push boundaries or bring new ideas.• A team player with passion for fashion, subculture, nostalgia