Head of Digital Marketing (CRM+Media), APAC

About Our ClientOur client is a globally renowned group in the luxury beauty and fashion sector, managing a prestigious portfolio of brands across fragrances, skincare, makeup, and fashion. With a long-standing heritage and commitment to excellence, the company focuses on deep consumer connections and sustainable growth across key markets worldwide.Job OverviewThis role serves as the APAC Head of Digital Marketing, leading the regional strategy for CRM, omni-channel initiatives, and media planning. The position is central to shaping seamless consumer journeys, elevating brand loyalty, and driving business growth across both mature and emerging markets in the Asia-Pacific region.ResponsibilitiesDevelop and implement APAC CRM strategies, including consumer journey design, segmentation, and loyalty program execution.Localize and roll out global CRM tools and clienteling platforms in collaboration with global data, IT, and local market teams.Partner with marketing, retail, and e-Commerce teams to deliver integrated online-to-offline consumer experiences.Establish performance tracking frameworks for CRM and media initiatives, optimizing ROI and campaign impact.Lead regional media strategy development, including brand media guidelines localization, performance media planning, and budget allocation.Serve as the regional media lead for markets without local experts, sharing best practices and elevating capabilities across APAC.Manage regional media partnerships and leverage global agency relationships to deliver market-relevant solutions.Conduct training and knowledge-sharing sessions to strengthen consumer engagement expertise within local teams.RequirementsBachelor’s degree in Marketing, Business, or related field; Master’s degree is a plus.7–15 years of experience in consumer engagement, CRM, or omni-channel marketing, preferably within the luxury, beauty, or FMCG sectors.Proven track record in leading regional strategies and cross-functional projects in APAC.Strong expertise in CRM platforms, data analytics, and omni-channel marketing frameworks.Deep understanding of APAC consumer trends, media landscapes, and retail ecosystems.Excellent stakeholder management and communication skills, with ability to influence across cultures and levels.Fluency in English; additional Asian languages are beneficial.