Head of Wholesale Sales

HEAD OF WHOLESALE SALES – Rustica Sourdough$120,000 - $140,000Melbourne-based (covering Greater Melbourne & regional Victoria)About Rustica SourdoughSince 2012, Rustica Sourdough has been Melbourne’s benchmark for artisan sourdough and pastry. With five flagship bakery-cafés and a thriving wholesale division supplying hundreds of Victoria’s best cafés, restaurants, hotels, and retailers, we are one of the most respected and fastest-growing bakery brands in the state.The OpportunityWe are expanding our wholesale team and are looking for a proven gun salesperson who lives and breathes B2B foodservice/hospitality sales. This is a high-impact role with direct influence on the growth of our wholesale division.You will be responsible for:Hunting new business and winning major accounts (cafés, restaurants, hotels, provenances, independent grocers, catering companies)Growing and protecting existing key accountsConsistently hitting and exceeding ambitious monthly and quarterly revenue targetsRepresenting Rustica at events, product tastings, and chef/restaurant openingsMonitoring competitor activity and identifying new opportunities in the marketPreparing professional proposals, tenders, and tailored account-growth plansManaging your pipeline, activities, and customer insights in our CRM (we use HubSpot)Collaborating closely with production, logistics, and marketing teams to deliver seamless customer experiencesProviding regular sales forecasts and reports to senior managementWhat you bring:3–7+ years B2B sales experience with a demonstrable track record of smashing targetsExisting network within Melbourne/Victoria’s hospitality and foodservice industry (highly regarded)Proven success selling premium bakery, pastry, or artisan food products (strongly preferred)Exceptional negotiation, presentation, and relationship-building skillsAnalytical mindset – you can spot trends, read accounts, and turn insights into revenueHighly organised, autonomous, and driven by resultsA genuine passion for artisan bread and pastry (you’ll be tasting and talking about it daily!)Valid driver’s licence and own vehicle (travel across Melbourne & regional Victoria required)What we offer:Work with one of Victoria’s most loved and respected bakery brandsHighly competitive base salary + super + car allowance + tools of tradeLucrative quarterly bonus – uncapped and directly tied to the revenue you generateReal influence – your wins will shape our wholesale growth and future product rangeSupportive, fun, and high-performing team cultureStaff discounts across all Rustica bakery-cafés and product for your own eventsIf you’re a proven closer who gets a kick out of turning a café owner or head chef into a long-term Rustica wholesale partner, we want to hear from you.Apply with your CV and a brief note on your best ever sales win to info@rusticasourdough.com.auApplications close 14 days from posting.