Business Manager-Farm Mechanization and Rent-to-Own

Learn About FarmerlineFarmerline is dedicated to reimagining how the world thinks about and invests in thelivelihoods of small-scale farmers. Our mission is to create lasting profits for farmerseverywhere. We approach challenges with bold and systemic thinking while maintaining alean and agile operation.Farmerline, founded in 2013, is a fast-growing Agtech company in Africa. Farmerline’sdigital marketplace combines logistics, field agents, farm resources, and agribusinesspartnerships to support African farmers. We have reached 2.2 million farmers by deployingour tools and services through 3,000+ strategic partners across 50 countries. Impactassessments show that our efforts have resulted in a 2.5x increase in yields and 3.3x higherincomes for farmers we serve, driving sustainable growth and combating deforestationacross Africa and beyond.Our technology platform Mergdata is licensed or white-labeled to development partners,global food traders, and governments who use its customizable tools to improve the lives offarmers around the world.We foster a learning organization where you will have the opportunity to apply your ideasand creativity to solve problems daily. If you are drawn to a dynamic, collaborative culture,set high standards, and tackle challenges with determination and to make a positive impacton millions of lives, Farmerline is the perfect environment for you to thrive.FieldDetailsJob TitleBusiness Manager-Farm Mechanization and Rent-to-OwnDepartment and LocationFarmer ServicesIncumbent SupervisorWest Africa Director of OperationsSuggested Start DateImmediatelyRole OverviewFarmerline is launching a new farm mechanization and rent-to-own (RTO) business in Ghana in 2026. The Business Manager will lead this new operation, working with existing Farmerline teams and a network of independent operators, repairers, and AgroChampions. The goal is to turn a USD 2 million equipment investment into a profitable, well-run business from year one. The role focuses on driving revenue, ensuring smooth operations, preventing fraud, and building sustainable income opportunities for farmers and community partners and pave the way for expansion to Ivory Coast in 2027ResponsibilitiesRevenue & Business PerformanceAchieve annual revenue targets for mechanization and RTO servicesSet fair and profitable service pricingBoost machine utilization and minimize idle timeWork with Commercial Managers to secure farmer groups and commercial clientsStrengthen customer loyalty and repeat service useMechanization Service ManagementCoordinate services such as drying, threshing, cleaning, tractor work, and other mobile mechanization activitiesPlan weekly service schedules with AgroChampions and Commercial ManagersEnsure reliable, timely service delivery and accurate payment trackingRent-to-Own (RTO) Program ManagementDesign simple, fair repayment and down-payment plansUse digital tools to train farmers and AgroChampionsMonitor repayments, manage late follow-ups, and maintain accurate recordsCarefully select customers to reduce default riskOversight of Independent Operators & RepairersIdentify, vet, and train machine and tractor operatorsSet expectations for discipline, safety, and data reportingMonitor performance through digital toolsBuild relationships with workshops and mechanicsNegotiate fair repair rates and timelinesTrack repair quality, downtime, and costsWorking With AgroChampionsGuide AgroChampions on farmer mobilization and service demand creationEnsure they understand their income model and are paid fairlySupport coordination of operators and follow-up on RTO repaymentsPrevent fraud and improve field data accuracyPosition them as reliable community-level partnersOperational Efficiency & Fraud PreventionEnsure every job, machine hour, and payment is accurately recordedMonitor machines using digital tools and sensorsEnforce rules on where machines operate and stay overnightMatch payments to machine activity and investigate discrepanciesWork with Finance & Risk on regular performance and fraud reviewsCollaboration With Tech, Product & DesignHelp develop simple digital tools for operators and AgroChampionsSupport dashboards for revenue, usage, repairs, and repaymentsEnable machine-tracking alerts and real-time visibilityContribute to improvements in booking and scheduling toolsExpansion to Ivory Coast (2027)Support onboarding of operators and repairers in Ivory CoastTrain AgroChampions using lessons from GhanaAdjust pricing and processes to local market realitiesRequirements7–12 years managing field operations or commercial activities in GhanaExperience with mechanization, tractors, or fleet operationsDemonstrated ability to drive revenue and control costs, fraud prevention and equipment protectionExperience working with independent operators/artisansUnderstanding of rural communities and farmer needsFamiliarity with payment tracking and basic financial systemsBackground in RTO, asset-based services, or field sales is an advantage. Desired SkillsStrong commercial mindset and good financial instinctsStrong planning, coordination, and execution abilitiesExcellent communication and relationship-building skillsAbility to lead and motivate without managing direct employeesPractical problem-solving in field conditionsComfortable using mobile apps and digital reporting toolsHonest, disciplined, and trustworthyRespectful toward farmers, youth, and local partnersPassionate about job creation and building profitable and sustainable long-term businessPowered by JazzHRF2SmUkrzh9