Creative Digital Manager – FMCG

Job Title: Creative Digital Manager – FMCGCompany: Celestial Glow Trading Company LimitedLocation: Achimota ABC, Accra, GhanaJob Type:Full-Time, PermanentExperience Required:2–3 yearsEducation:Bachelor's Degree in Marketing, Communications, Digital Media, or related fieldCompany Overview:Celestial Glow Trading Company Limited is a dynamic trading and distribution firm connecting high-quality, Chinese-made products with the West African market. We specialize in skincare products, power banks, and diverse consumer goods, delivering value, variety, and reliability to our wholesale and retail partners across Ghana.Job Summary:We are seeking a Creative Digital Manager with experience in FMCG, skincare, electronics, or trading businesses to lead our online marketing and social media initiatives. The successful candidate will develop and execute digital marketing strategies, manage advertising campaigns, and optimize sales performance, ensuring brand growth and engagement across key platforms.Key Responsibilities:1. Strategy and Planning: Develop the overall online marketing strategy, set monthly sales targets and KPIs, and lead execution across social media channels.2. Advertising Placement & Optimization:Manage the company's advertising budget and conduct precise placement on platforms such as Meta (Facebook/Instagram), with a core KPI of maintaining ROAS ≥ 3:1.3. Data Analysis & Decision-Making: Monitor daily advertising data, fan growth, and sales conversion rates; provide weekly analysis reports; optimize strategies based on data-driven insights.4. Platform Management:Coordinate content direction and operational pace for official social media pages (Facebook, Instagram, TikTok) to grow the fan base to 5,000+ followers within 2 months.5. Content Creation & Brand Promotion: Produce engaging content including graphics, short-form videos, and posts aligned with the brand identity to increase visibility and sales.6. Market Insight & Local Expertise: Apply knowledge of the Ghanaian market to inform marketing campaigns and promotional strategies.7. Collaboration & Reporting: Work with sales and distribution teams, manage influencer collaborations, and prepare reports on campaign performance and business impact.Job Requirements:2+ years of social media operation experience in cross-border or local e-commerce, with verifiable successful cases and results.Proficient in Meta advertising backend (Business Manager), with the ability to target audiences, set conversion goals, and optimize campaigns. Excellent data analysis skills; proficient with Excel and other tools to generate actionable insights and optimization suggestions.Creative, detail-oriented, and able to manage multiple projects independently.Priority: Deep understanding of the local Ghanaian market.Preferred:* Experience in skincare, power banks, or FMCG marketing.* Strong video/photo editing and content creation skills.* Knowledge of marketing strategies, consumer trends, and sales support processes.Compensation & Benefits:* Competitive salary with performance-based incentives.* Opportunities for professional growth and career development.Application Process:Send your CV and portfolio to [glowcelestial85@gmail.com] with the subject line: Creative Digital Manager – FMCG.Deadline:Rolling basis – early applications encouraged.